Agritech Trade Mission to Brazil

Published: March 28th, 2017

Revised: January 30th, 2019

Sporometrics was selected to participate in the Canadian AgriTech Mission to Brazil led by Global Affairs Canada and NRC-IRAP. The Mission has been organized by Global Affairs Canada (GAC) through the Consulate General of Canada in São Paulo and the National Research Council Industrial Research Assistance Program (NRC-IRAP). The goals are to establish industrial R&D collaboration and co-development opportunities in the AgriTech sector between Canadian and Brazilian companies leading to future commercial benefits for Canada and Brazil. The Mission will take place on the margins of the “AgriShow Ribeirão” (www.agrishow.com.br), the largest trade event in Latin America for farm equipment and technologies.

Target contacts will include senior executives, managers, investors, government representatives, service providers, research centres/universities and commercial partners. The Mission will focus on establishing strategic contacts, generating business through meetings and promoting networking tackling priority areas such as Automation of the agriculture value-chain; precision agriculture technologies; management (of the farm & production); traceability (livestock, grains, fruits); grains handling and storage management technologies; pest control; crop monitoring, soil analysis.

The mission will comprise briefings, networking events with the local AgriTech and agriculture community, and partnership development one-on-one meeting sessions with Brazilian counterparts.  This mission will provide Canadian companies with a unique opportunity to establish a personal relationship with key Brazilian business counterparts, which is required for doing business in Brazil and will enable further collaboration, co-development and business in the near future.